Brand Overview For Real Time Lead Gen
Real Time Lead Gen is a boutique digital marketing and lead generation agency specifically dedicated to the emergency restoration industry. Based in Bloomsburg, Pennsylvania, and founded by Justin Hess in 2010, the company pivoted to a 100% restoration focus in 2015. They position themselves as a high-intent alternative to mass-market lead aggregators.
1. Products and Services
Real Time Lead Gen prioritizes delivering “live” results rather than static data. Their primary offerings include:
Exclusive Pay-Per-Call Leads: Their flagship service provides live phone calls from homeowners in immediate need of restoration. Leads are typically billed on a “per-valid-call” basis (often defined by a 90-second minimum duration).
Search Engine Optimization (SEO) & Local Maps: Specialized strategies focused on “The Google Maps 3-Pack” and organic search results for time-sensitive keywords like “water damage restoration” or “emergency mold removal.”
Video & Content Marketing: The agency creates and syndicates video content and press releases to build local authority and improve search visibility.
Call Tracking & Dashboard: Clients have access to a proprietary dashboard where all incoming calls are recorded, tracked, and attributed, allowing for quality auditing and sales coaching.
PPC & Retargeting: Management of Google Ads and social media campaigns tailored to high-conversion restoration service niches.
2. Target Customers
The agency is highly selective about who they work with, focusing on:
Restoration Business Owners: Specifically those specializing in water mitigation, mold remediation, fire damage, and biohazard cleanup.
Small to Mid-Sized Local Contractors: Companies looking for a predictable, hands-off lead source that avoids “shared lead” models.
Exclusive Territory Partners: Real Time Lead Gen strictly operates on a one-contractor-per-market basis to ensure zero internal competition for their leads.
3. Company Vision & “Vibe”
Philosophy & Goals: The company’s central goal is to act as a “catalyst for growth” for restoration contractors. Their core vision is practical and results-oriented, encapsulated in the motto: “We’ll Make Your Phone Ring!”
The “Vibe”: The company projects a direct, “no-fluff,” and authentic personality. Founder Justin Hess serves as the face of the brand, often communicating through educational videos with a rugged and unpretentious tone. They distance themselves from corporate-style agencies, preferring a personal partnership model.
Core Values: The company publicly adheres to “The Four Agreements” (by Don Miguel Ruiz):
Be impeccable with your word.
Don’t take anything personally.
Don’t make assumptions.
Always do your best.
4. Unique Attributes & Niche Practices
What distinguishes Real Time Lead Gen from competitors like HomeAdvisor or Angi:
100% Exclusivity: They never resell a lead. Every call generated for a specific market goes to only one client.
Restoration Specialization: Since refocusing in 2015, they have developed a proprietary database of keywords and geographical conversion data specific to the restoration niche.
“The Google Alchemist”: Justin Hess brands himself under this title, highlighting a specialized, technical approach to “manipulating” local search results and map rankings in ways generalist agencies often cannot.
Branded Asset Building: They don’t just “buy” traffic; they build digital assets (websites, videos, map pins) that act as permanent lead hubs for their clients.
5. Customer Sentiments & Reviews
Based on industry feedback and social proof:
Positive Sentiments:
Exceptional Lead Quality: Clients frequently praise the “red hot” nature of the leads, noting that live phone calls have a significantly higher closing rate than email inquiries.
Transparency: The ability to listen to recorded calls and audit the lead quality is highly valued for its transparency and for training receptionist staff.
Personal Connection: Customers appreciate the direct access to the agency’s leadership and the collaborative, “boutique” feel of the service.
