Content is King…But Why? Here is a Data-Driven Answer

Content is King…But Why? Here is a Data-Driven Answer

Tired of hearing “content is king?” It’s a phrase that makes most marketers roll their eyes. Does it still ring true? If so, why is content still so important? Where Did the Phrase ‘Content is King’ Come From? In 1996, Bill Gates wrote an essay that changed the course of digital marketing. Titled “Content is […]
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ANA Plans 'Hybrid' Masters Of Marketing Conference

The live event annually brings together nearly 3,000 CMOs, marketers and industry thought leaders.
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Four Active Ways To Get Your Creative Juices Flowing

Different tactics work for different people, so it’s crucial to find the method that works for you.
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Watch the newest commercials on TV from Macy’s, H&M, U.S. Bank and more

H&M wants you to know that “65% of all our materials are recycled, organic or sustainably sourced.”

 
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What the Media Has Learned Since Columbine

After that school shooting, the media faced criticism for focusing on the assailants rather than on the victims. A lot has changed since 1999 — except the need to cover the tragedies.
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Most U.S. marketers ready to quit in last year