Social Media for Restoration: A No-Fluff Guide to What Actually Works (and What’s a Waste of Time) TL;DR: Key Takeaways Concept The Bottom Line for Your Business The Cardinal Sin Stop posting generic content like holiday greetings. No one follows a restorer for fun; your content must serve a specific business purpose. The Only Two […]

The Google Ads Playbook for Restoration Contractors: Stop Wasting Money, Start Getting Jobs TL;DR: Key Takeaways PPC Component The Bottom Line for Profitability Campaign Structure Isolate each service (Water, Fire, Mold) into its own campaign and ad group. Lumping services together destroys relevance and wastes money. Keyword Strategy Stick to Phrase and Exact Match keywords

Your 5-Star Reputation: The Ultimate Guide to Winning More Jobs with Online Reviews TL;DR: Key Takeaways Strategy The Bottom Line for Your Business Understand the Psychology Homeowners in crisis leave reviews based on trust and communication, not just technical skill. Your final interaction is the most critical moment. Systemize “The Ask” Don’t leave reviews to