Restoration dispatcher answering an emergency water damage call on Wednesday

Hump Day Lead Triage (Owner + Dispatcher Edition): The 20-Minute Midweek Fix That Stops You From Missing Water Damage Jobs

Hump Day Lead Triage (Owner + Dispatcher Edition): The 20-Minute Midweek Fix That Stops You From Missing Water Damage Jobs TL;DR Hump Day Triage Item Owner Focus (System) Dispatcher Focus (Execution) “Done” Looks Like Live Answer Chain (no missed calls) Build a multi-layer live-answer routing chain (office → on-call → overflow live answer / warm […]

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A smartphone screen showing an effective Facebook post from a restoration company, demonstrating a no-fluff social media strategy.

Social Media for Restoration: A Contractor’s No-Fluff Guide | Real Time Lead Gen

Social Media for Restoration: A No-Fluff Guide to What Actually Works (and What’s a Waste of Time) TL;DR: Key Takeaways Concept The Bottom Line for Your Business The Cardinal Sin Stop posting generic content like holiday greetings. No one follows a restorer for fun; your content must serve a specific business purpose. The Only Two

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A perfect Google Ad for a restoration company shown on a phone screen, symbolizing a profitable PPC campaign.

Google Ads for Restoration: A Contractor’s Guide to Profitable PPC | Real Time Lead Gen

The Google Ads Playbook for Restoration Contractors: Stop Wasting Money, Start Getting Jobs TL;DR: Key Takeaways PPC Component The Bottom Line for Profitability Campaign Structure Isolate each service (Water, Fire, Mold) into its own campaign and ad group. Lumping services together destroys relevance and wastes money. Keyword Strategy Stick to Phrase and Exact Match keywords

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The Ultimate Referral System: A Guide to Getting More Jobs from Plumbers & Agents | Real Time Lead Gen

The Ultimate Referral Engine: A Contractor’s Playbook for Getting More Jobs from Plumbers, Roofers, and Agents TL;DR: Key Takeaways Component The Bottom Line for Your Business The Psychology of Referrals A referral is an act of trust. Your primary job is to make your referral partner look like a hero to their client by being

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Beyond the Van Wrap: A Guide to Dominant Local Branding for Restoration Contractors | Real Time Lead Gen

Beyond the Van Wrap: How to Build a Dominant Local Brand for Your Restoration Company TL;DR: Key Takeaways Phase The Bottom Line for Your Business Define Your Foundation A brand isn’t a logo; it’s a promise. You must first define your Unique Selling Proposition (USP)—what you are the “only” company to offer. Build Community Visibility

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An American flag waving at sunrise, symbolizing resilience, strength, and remembrance on 9/11.

Remembering 9/11: Lessons in Resilience for Restoration Business Owners | Real Time Lead Gen

Remembering 9/11: 3 Principles of Resilience & Preparation for Your Business TL;DR: Key Takeaways Principle The Bottom Line for Your Business A Strong Foundation A crisis reveals the strength of your foundation. For a business, this means diversifying your lead sources to avoid a single point of failure and building a powerful brand reputation. Proactive

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A restoration contractor's phone showing a 5-star Google review, a key part of their local SEO strategy.

The 5-Star Reputation Playbook: A Guide to Local SEO & Online Reviews for Restoration Contractors | Real Time Lead Gen

Your 5-Star Reputation: The Ultimate Guide to Winning More Jobs with Online Reviews TL;DR: Key Takeaways Strategy The Bottom Line for Your Business Understand the Psychology Homeowners in crisis leave reviews based on trust and communication, not just technical skill. Your final interaction is the most critical moment. Systemize “The Ask” Don’t leave reviews to

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A Contractor’s Guide to Third-Party Administrators (TPAs) in Restoration | Real Time Lead Gen

Navigating the Maze: A Contractor’s Guide to Working with TPAs TL;DR: Key Takeaways Aspect of TPAs The Bottom Line for Contractors The “Pro” TPAs can provide a consistent volume of jobs with zero direct marketing cost, which is attractive for filling schedules and supplementing your own lead flow. The “Con” This work comes at the

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A Shareable Guide to Water Damage Insurance Claims for Contractors | Real Time Lead Gen

The Insurance Claim Playbook: A Guide Your Clients Will Thank You For TL;DR: Key Takeaways The Step Why It’s a Trust-Builder for Your Business Step 1: The First Call Explaining “Duty to Mitigate” proves your expertise and justifies your immediate presence. Step 2: Understanding Key Terms Providing a simple glossary of terms (RCV vs. ACV)

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